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AGENT OPENING LINE:
“Hey, this is _____ with the home search site, I noticed you were looking at
some homes in the _____ area.
Just curious, are you looking to make a move in the next few months? …or are you just browsing?”
“Perfect, that’s what the site is for. So, while I have you, what’s prompting you to browse?”
Why is the _____ area important to you?
Why is (a backyard, a big kitchen, # bedrooms) important?
Try to ask “Why?” three times to each of their answers!
What is prompting you to look?
Do you rent or own now? What kind of place do you have now?
What are you wanting in a home? Why is that important to you?
WOW & WINNING
Energy comes across the phone! You know this already!!
🚫 Sitting down and talking at normal volume? 🚫
✅ Stand-up! Talk by projecting your voice! Be excited for them! ✅
AGENT CLOSING LINE:
“I totally get where you’re coming from. I just want to be sure you’re getting everything you need, at the right time for you. Sound fair?”
“So the next step in the process is super simple. We’re going to hop on a quick Zoom call to walk through the process, put a face to a name, and we’re going to briefly walk through a few select homes so we’re on the same page.
How does _____ morning/noon/afternoon work?”
Ok, ___ am/pm?”
Great, Is this your mobile phone?
I’ll text you my info and a reminder before our Zoom.
Let me double-check the email I have for you, is _______ correct? ~
Look, thank you so much for taking my call. I truly appreciate it and look forward to talking to you again ________.”
Objections are not insults to you. Just remember, they don’t know you (yet).
These lines are not meant to trick anyone or sell them on anything.
These lines are to help you break the ice with a stranger because,
you want them to come to KNOW and TRUST you.
They come to trust you, by you listening to them.
“I ALREADY HAVE AN AGENT”
“Perfect. Then let’s be sure we’re sending you houses that fit what you’re looking for so we’re not filling your inbox with junk.”
“HOW DID YOU GET MY NUMBER”
“It looks like you signed up on our home search site to look at some homes. Tell me more about what has you looking.”
“WAITING FOR THE MARKET TO CRASH”
…Market aside, what has you browsing?”
…If the market weren’t an issue, what kind of place would you be looking for?”
“AT WORK, BORED”
“Been there before! What kind of places do you like looking at, are you a kitchen person? Backyard person?”
“GOT TO TALK TO MY SPOUSE FIRST”
“Without question. Any chance they can hop on now?” ~let them reply~
“When’s a time I can likely get you both on the phone? Later this afternoon?”
“LOOKING TO MOVE NEXT YEAR / AFTER RETIREMENT”
“I understand, and I wouldn’t be doing you a service if I didn’t share this. Because of the market in Charleston, most places are appreciating well over 10% a year. Double that in some areas. Would you be willing to consider a place sooner if we found the just-right home for you? Or would you be more comfortable budgeting 10% to 20% more to wait until next year?”